Growing from content creator to team leader.

Give a new team a recognizable presence.

I joined Pacers Gaming as Director of Content in April 2018, during the NBA 2K League’s inaugural season. The role brought together video, livestreams, social graphics, player stories, and print.

My design foundation helped me carry a consistent identity across very different outputs. A roster announcement needs immediate recognition. A livestream needs an ongoing reason to watch. A media guide needs information someone can find and use.

I learned to connect individual pieces to a larger content strategy, while staying hands-on with production.

Make something useful enough to be found.

I applied the search-driven teaching approach I was developing at Pixel & Bracket to the Pacers channel. NBA 2K tutorials and explainers could answer questions from players who had not yet become fans of the team.

Alongside those evergreen videos, the channel included player features, gameplay, and livestreams such as Rec with Viewers. That mix let us serve a practical need and give people a reason to spend time with the team.

My 2023 portfolio recorded more than 15 million channel views and 66,000 subscribers, describing it as the largest NBA 2K League team YouTube channel. Our streaming work also received the 2019 NBA Best Use of Streaming Award.

The lesson I carried forward: audience growth starts with understanding what someone came for. The content has to earn its place in their day.

Channel figures above are historical results reported in my 2023 portfolio.

Connect a sponsor’s goal to a viewer’s problem.

For Elgato, I owned the sponsor concept and integration and self-produced a three-video tutorial series. Keyword research helped identify questions about capture cards and Stream Decks that the partnership could answer.

The work called for more than putting a product on camera. In the HD60 S lesson, I moved between a presenter view, overhead cable connections, and software demonstrations to explain different parts of the setup.

The partnership case in my earlier portfolio reported more than 800,000 views, over 700 products sold through tracked links, and a 10× return on the partnership investment.

This honed my ability to connect creative decisions to a business objective. Useful instruction gave the viewer a reason to watch and the partner a meaningful role in the content.

Watch the HD60 S tutorial ↗

Take responsibility for more than the output.

In September 2023, I became Senior Director of Pacers Gaming, leading team operations and digital content strategy. My scope had expanded from content leadership to the wider operation of the franchise.

That shift changed what I paid attention to. Doing strong creative work still mattered, but so did setting direction, communicating priorities, and considering how a decision affected other people’s work.

I left in September 2024 to run Pixel & Bracket full time. I brought with me the experience of working inside a larger organization, representing a team through its content, and taking responsibility as the scope of the role grew.